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Snazzy Copy, Graphics, Pixels Prompt Four Magellan Awards!

By Owen C. Hardy

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Seven Stars Over Japan ad campaign materials. IRT Photo

We’re celebrating!

Travel Weekly magazine just published  winners of its 2016 “Magellan Awards” — the travel industry’s “Oscar.”

And The Society of International Railway Travelers® won four: three Golds and one Silver.

Gold Award —Seven Stars Over Japan” marketing campaign:

Mission: Introduce the world’s newest and most exclusive train – Kyushu’s Seven Stars – to the Western luxury travel market.

Time frame: 11 months.

Room for error: None. (We’d chartered the entire train!)

Campaign: Email blitz, oversized postcards, blog posts, brochure, web presence, news release announcing our latest “World’s Top 25 Train®.”

Crowning glory: Two specially commissioned Seven Stars posters/postcards, courtesy of our Magellan Award-winning designer, Stephen Sebree, of Moonlight Graphic Works.

Result: The tour sold out in two months!

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Seven Stars in Kyushu poster. Japan’s first luxury train, the Seven Stars was recently named one of The Society of International Railway Travelers’ “World Top 25 Trains®.”  Poster design by Stephen Sebree, Moonlight Graphic Works

2 Gold Awards — IRT Website (irtsociety.829-devl2.com):

As a highly focused, independent travel agency, The Society of IRT’s stock in trade is putting our clients at ease – in every situation.

That includes their experience on our recently redesigned website, which we’ve made even more simple yet elegant.

“Bravo” to our web designer, Nick Prebezac, of Nimbus Interactive, Inc.!

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“Seven Stars Over Japan” postcard. Design by Stephen Sebree, Moonlight Graphic Works

Silver Award — “Seven Stars Color Blaze” oversized postcard (above):

Kyushu, Japan’s southernmost island, is awash in radiant, natural color – a perfect complement to the equally spellbinding decor of the Seven Stars luxury train.

The oversized postcard format is ideal for showcasing these twin beauties.

• • •

So how does winning these awards affect you?

Simple. We want to thrill you.

It might be just an overnight Paris-Venice anniversary celebration. It might be a 25-day St. Petersburg-Moscow-Vladivostok “Grand Tour of Russia.

We exist to give you the luxury trip of a lifetime — from the first email or postcard you receive to the final welcome-home phone call.

• • •

For info on our luxury rail charters in Peru, Ireland and Japan next year — or any great luxury train trip — contact us. Email tourdesk@irtsociety.com, or call (800) 478-4881; (502) 897-1725.