Society Wins 4 Top Awards
The Society of International Railway Travelers®, in business for 28 years selling deluxe and luxury rail travel world-wide, has garnered four top national marketing awards for 2011.
The Society won three Gold Magellan Awards and one Silver Magellan Award, a prestigious travel industry honor sponsored by Travel Weekly, a trade publication and travel media company. The Society of IRT is the only rail specialist to win a Magellan award.
“It’s great news, especially considering the travel industry giants we were up against,” including American Express Travel, Vacations.com and Expedia, said Eleanor Hardy, President. “I am proud that we have produced inspiring publications that encourage people to travel on beautiful trains.”
Gold Awards were announced for the Society’s website (irtsociety.829-devl2.com); Track 25, the Society’s blog, and The IRT Society’s Best-Loved Railway Journeys 2011, a full-color, 60-page annual publication featuring luxury and deluxe rail tours world-wide. It features the World’s Top 25 Trains and the best journeys to take on them, and is full of first-hand reviews and reporting and photography from Society of IRT staff and members.
A full-page magazine ad promoting the Society’s World’s Top 25 Trains™ won a Silver award.
Owen Hardy is the publisher of all IRT publications in print and on the web. Angela Walker, Vice President of Operations, is Associate Editor. Stephen Sebree, owner of Moonlight Graphic Works, is the graphic artist and designer for all print publications, ads and IRT logos. All live in Louisville, Kentucky in the United States. The rest of the Society of IRT team includes Mrs. Hardy, managing tour operations, and Margaret Langner, assisting in all areas of IRT operations, including setting up our blog.
Started in 1983 by Owen Hardy, a former Courier-Journal arts critic, the Society was one of the world’s first agencies specializing in international, high-end rail travel. The Society’s World’s Top 25 Trains™ list, begun in 2006, sets an international standard for luxury rail.
The Society’s list includes iconic names, such as the Venice Simplon-Orient-Express and the Golden Eagle Trans-Siberian Express, as well as newcomers, such as India’s Maharajas’ Express.
“We pride ourselves in having direct experience with the rail journeys we sell,” said Mrs. Hardy, who has personally ridden 20 of the Society’s World’s Top 25 Trains.
In recent years, the Society’s marketing truly has gone global, with new customers from as far away as Australia, New Zealand, China, the Philippines, Brazil and the United Arab Emirates.
We thank you so much for your support — and your news and feedback about your train trips. That’s what really makes this happen.
For more information on the Society, please call toll-free (800) 478-4881 in the U.S. and Canada; (502) 454-0277 elsewhere, or email firstname.lastname@example.org. To see the complete list of 2011 Magellan Award winners, go to www.travelweeklyawards.com